Studio Guild’s Dark Grind Packaging Captures the Allure of Espresso Martinis
Espresso Martinis are enjoyed all over the world and will, most likely, never go out of style. Appealing to global demand, Studio Guild created his luscious, curvy and sexy, Coffee Liqueur oozing in dark, molten, richness. Fitting for a dimly lit, velvety, cocktail bar, Studio Guild created the brand name ‘Dark Grind’ to playfully communicate two meanings – firstly, the idea of the rich coffee ground flavour inside, but also to create a flirtatious, sexual name, that draws attention to the younger ‘night club’ consumer this offer appeals to. Perfect for that hens night out! The organically shaped, black textured, label wraps around the cocktail shaker-shaped bottle. The black label stock was chosen so there would be no white edging to the label that would disrupt the seamless connection of
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