Studio Zak Blends Mexican Heritage and Modern Design for The Better Chip

The Better Chip packaging design pays homage to the ancient tale of the Rabbit on the Moon, reimagining the round tortilla chip as the moon itself. According to legend, a kind rabbit offered its food to a starving traveler, who was actually a deity in disguise. Moved by the rabbit’s generosity, the deity honored it by placing its image on the moon, making it a lasting symbol of kindness and selflessness. This powerful story serves as the foundation for the brand’s design, infusing the packaging with cultural depth and meaning. This visual storytelling is woven into the packaging concept, blending mythology with vibrant, traditional Mexican patterns—a nod to the deep-rooted connection between tortillas and Mexican heritage. The mirrored, geometric patterns, inspired by Mexican folk art, fea