Studio Zak Brings Retro Charm to Barzini Packaging with a Modern Twist

At the heart of the Barzini packaging design lies the mission to capture the brand’s fun, vibrant essence while evoking a sense of nostalgic sophistication. Barzini, a spirited blend of gin, aranciata, and limonada, is crafted for lively occasions—poolside gatherings, bustling cafes, and street food experiences. The brief called for a design that reflected the playful and social nature of the product while channeling the charm of vintage Italian beverages. Targeting young, outgoing consumers, the challenge was to balance modern appeal with nostalgia, ensuring relevance in a saturated canned beverage market. We began by researching mid-century Italian soda branding, drawing inspiration from the elegant yet approachable illustration styles of the 1950s and 1960s. These visuals, characterized