Studuo Unveils a Fresh Vision for Urban Goods

Urgo is a forward-thinking D2C brand that offers a range of everyday essentials, including party cups, sandwich bags, and aluminum foil. These products are designed for convenience and are readily available on popular marketplaces like Swiggy Instamart, Zepto, and Blinkit. The brand seeks to meet the needs of modern consumers by combining functionality with a fresh, appealing aesthetic. Studuo was integral in bringing Urgo to life, taking charge of the brand naming, identity design, packaging, and marketing collateral. The name “URGO,” an abbreviation of “Urban Goods,” reflects the brand’s contemporary and urban-centric approach. The design strategy centers on a vibrant color palette featuring bright green and purple, which not only gives the brand a lively and energetic feel but also ensu