Sunday: A Sweet Rebrand for Getting Older
Sunday was born from the observation that wellness products often exist at two extremes: clinical and intimidating, or overly performative. In a market saturated with sterile supplement branding and rigid health messaging, Sunday explores what healthcare could look like if it felt emotionally comforting, visually delightful, and culturally self aware. The project reimagines vitamins not as obligations, but as small moments of joy embedded into an everyday ritual. The concept combines two emotion
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.