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US BRANDING STUDIO

Tò He (Playing Clay) Kit Student Packaging and Branding Concept

by World Brand Design Society ·

About Leng Keng: Leng Keng positions itself as a traditional toy brand that embodies the essence of Vietnamese culture, serving as a bridge between generations through traditional games. By producing and developing heritage-inspired products, Leng Keng recreates folk toys and games that were once an integral part of childhood for many generations. With personalization and storytelling at its core, Leng Keng hopes to bring customers a unique experiential journey through each traditional toy product. Brand name: “Leng Keng” echoes the tinkling sound of childhood bells, evoking memories of carefree days, joy, and boundless imagination. It embodies the spirit of innocence, fun, and creativity, taking consumers on a nostalgic journey back to cherished moments of play and wonder. Logo: The Leng

Packaging 2026 WBDS W B D S

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