Távola Design Creates Nature-Inspired Packaging Redesign that Elevates Kiricó Cachaça to Global Markets
Kiricó, an artisanal cachaça brand, celebrates nature through family farming and partnerships with quilombola and indigenous communities. The recipe, a legacy of five generations, reflects the cultural richness of the region. The brand’s redesign expresses the company’s growth and connects the drink with enthusiasts of unique sensory experiences. The new packaging features custom typography, colors that highlight the drink, and illustrations that evoke nature, paying homage to the trees that lend personality to each flavor. Each bottle showcases a section of the Kiricó River, which flows through the farm on the coast of Mata de São João, Bahia. Thus, Kiricó renews its identity, honoring its roots and inviting people on a sensory journey through the tradition and innovation of Bahian artisa
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