Take Two’s Bold New Brand Design Captures Portland’s Grit with Cinematic Nostalgia
Take Two, per its name, is a second iteration. Previously a psychedelic late night ramen spot with pinball machines and vintage toys, the new restaurant needed to reflect the coziness of the neighborhood it was situated in while also embracing the grit that Portland, OR has in abundance. Across the street is Take Two’s sister restaurant, Gabbiano’s, a friendly neighborhood Italian-American spot serving comfort food and fancy cocktails. Take Two is meant to be a more casual, low brow version of Gabbiano’s but with its own unique twist—The Spaghetti Western. Overall, Gabbiano’s vibe is much more whimsical, earnest and upscale. Both brands like a bit of mess, imperfection and a laugh. Take Two holds on to more of a rogue, devil may care, casual spirit but with equally good food and drinks. 75
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