Taller Design Gives Senior Leader Coaching a New Angle in Rebrand for Praesta

Giving senior leaders an angle. When you’re a senior leader you need an angle. You always need perspective to inform crucial decisions. A pivot point to adjust and decide. We evolved the strategic positioning, brand identity and website for Praesta – an international network of executive coaches who create the thinking space to find new possibilities. Ground Level Praesta provides professional, bespoke coaching that is both challenging and supportive. They work with leaders, senior professionals and teams in organisations spanning all sectors across Europe. All of the Praesta coaches have extensive experience of leadership at the highest levels in major companies and organisations, and use the latest techniques to achieve professional growth. But they had fallen into the branding trap of b