Tara Mac Designs Brand Identity for Scotia Works

Scotia Works are a signage manufacturing company located in the North of England. With a strong commitment to quality and innovation, they had built a reputation for excellence in the signage industry. Prior to their recent rebranding, the Managing Director felt that their brand identity did not adequately reflect this dedication. The previous branding featured generic imagery and a stock logo, which unfortunately caused Scotia Works to blend into the sea of competitors in their marketplace. Understanding the need for a transformation, Scotia Works contacted me through LinkedIn with the exciting opportunity to develop a new brand identity that would set them apart. This project aimed to capture the essence of their craftsmanship and innovation. To achieve this, I employed a vibrant colour