Tarn & Co’s Striking Visual Identity by The Cabinet Captures a Century of Heritage

Tarn & Co takes its name from the original department store of the same name, which stood proudly in South London and was once a cornerstone of the area that earned itself the moniker of the ‘Piccadilly’ of the South in the early 1900s. Nestled in the heart of Elephant and Castle, the original Tarn & Co store was surrounded by a wealth of notable establishments—glamorous theatres, esteemed jewellers, skilled tailors, and even a mini-Harrods that captured the essence of luxury shopping. The store not only catered to the growing middle-class demand for quality goods but also became an integral part of the cultural fabric of the neighborhood. This combination of elegance, innovation, and accessibility made Tarn & Co a beloved institution among Londoners. Despite the passage of more than a cen