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US BRANDING STUDIO

Telmo Cuenca Studio Channels Andean Identity into a Distinctive Retail Brand for Richard Carapaz

by Telmo Cuenca Studio ·

Richard Antonio Carapaz Montenegro, known as “La Locomotora del Carchi” (The Carchi Locomotive), is a professional Ecuadorian cyclist competing with INEOS Grenadiers. He is widely considered the best elite athlete in Ecuador’s history. Winner of the Giro d’Italia and a Gold Medalist at Tokyo 2020...

Retail 2026 World Brand Design Identity

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