Tenseki "climbing-themed coffee“ - Branding & Packing Design
Tenseki "Tenseki" is derived from the Japanese on'yomi (phonetic reading) of the Chinese characters for "touch stone." In the Chinese cultural context, "touch stone turns into gold" is an ancient fable about transformation—a single touch of a finger turns a mere stone into gold. In the world of climbing, every rock wall is covered with holds known as "rock points." Climbers grip these holds with their fingertips, transforming their body weight.
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.