Teplo: Berry Kissels Inspired by Soviet Flannel Blankets
The visual concept for the “Teplo” (Warmth) berry kissels is inspired by the iconic Soviet flannel blankets many people associate with childhood, home comfort, and a sense of care. Their recognizable plaid patterns became the key visual element of the product line and formed the foundation of the packaging identity. The patterns not only help consumers easily distinguish between flavors, but also create a strong emotional connection with the product through familiar and comforting associations:
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.