The Cabinet Play ‘Squid Game’ with Johnnie Walker Black Label

Johnnie Walker Black Label x Squid Game is an exciting new collaboration between two global icons. A partnership that promises to bring the essence of both brands to create a fusion of taste, culture and storytelling. With a shared focus on the pursuit of excellence, a desire to challenge the status quo and a steadfast commitment to creating memorable experiences for their legions of fans, this collaboration acts as a reminder that, in a world full of challenges and choices, we all seek moments of connection, indulgence and celebration, no matter what path we are on. Johnnie Walker Black Label x Squid Game collaboration is an unexpected, yet hugely satisfying celebration of the complexities of the human spirit and the pursuit of human progress. “In terms of design we wanted to make use of