Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market

by The Collected Works ·

Reimagining sesame oil for the U.S. market (Sooki Sesame Oil brand identity + packaging) Sooki set out to introduce a premium Korean sesame oil to a U.S. market where the category is largely commoditized and, honestly, pretty misunderstood. For most people, sesame oil just lives in the background — a quick finishing drizzle rather than a star ingredient. Joseph and Hannah Choi, founders of Sooki Foods, describe their oil as “small-batch Korean sesame oil, roasted with whole seeds low and slow.

Retail 2026 World Brand Design WBDS

View the full project The Collected Works
The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 0 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 1 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 2 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 3 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 4 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 5 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 6 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 7 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 8 The Collected Works Develops Sooki Sesame Oil as a Premium Korean Brand Elevating Category Perception in the U S Market brand identity by The Collected Works - Visual 9

More Featured Inspiration

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →