The Concept Design for the Packaging “Le Petit Chaperon Rouge” by Student Valeriia Sokolova

The concept design for the packaging of “Le Petit Chaperon rouge” chocolates is based on the idea of creating a premium and attractive design for a range of chocolate bars: dark chocolate, white chocolate, and milk chocolate. The main goal of the project was to develop packaging with the image of Little Red Riding Hood. As a result, several illustrations depicting the journey of Little Red Riding Hood were created. The illustrations are made in a minimalistic style using the simplest geometric elements. Smooth lines and simple shapes combined with the brand’s pastel colors give the packaging a particularly delicate look. The background color of the package varies depending on taste. Dark chocolate symbolizes night, white chocolate symbolizes sunset, and milk chocolate symbolizes day. In ad