The Cotton Club by Backbar Studios, Cocktails with Character

The Brief The innovative and vibrant flavours and character of each of these new single-serve cocktails meant each packaging SKU rightly deserved its own strong identity, while still being part of an overall ‘club’ – a facet of this brief we embraced with both hands. Backbar was tasked with building the masterbrand story and then creating a cohesive yet strong individual story for each SKU, allowing the ever-growing range to live confidently as a collection or as individual products. The high ABV and beautiful flavours also needed celebrating with personality and premium cues. From branding and packaging design to art direction, line extensions and print production, Backbar has partnered with The Cotton Club team to build the brand and its cohort of fun and complex characters. A bullseye t