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US BRANDING STUDIO

“The Crane in the Sky” Student Brand Identity that Balances Reality and Fantasy with Neural Network Graphics and Antique Fonts

by Veronika Kiseleva ·

*The phrase ‘Crane in the Sky’ is a literal translation of a Russian idiom that holds the same meaning as the English expression ‘a pie in the sky.’ It signifies something unrealistic or unattainable, often hinting at dreams or aspirations that may never come to fruition. “The Crane in the Sky” is an ancient order of feathered seers — mystical creatures that have long been the keepers of the secret knowledge of the future. For centuries, these enigmatic beings have invisibly safeguarded the peace of humanity, guiding individuals along the right path through intricate signs and omens that only the most astute can decipher. The wisest among humankind have long discerned that these birds are not as simple as they may outwardly appear. With considerable accuracy and remarkable insight, they ha

Packaging 2026 WBDS b i r d s

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