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The Edison Agency Transforms Allen’s Into a Culturally Relevant Brand for New Generations

by The Edison Agency ·

Putting the Fun Back into ‘Allen’s’, Australia’s Favourite Lollies Background Allen’s has been Australia’s favourite lolly brand for more than a century, deeply woven into the nation’s childhood memories. Despite this strong heritage, the brand risked losing relevance. Its expression of fun had b...

Business-services 2026 World Brand Design

View the full project The Edison Agency
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