The Elephant Room Launches New Brand Identity and Global Campaign for the Botanist Gin

Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes a new visual brand identity, brand platform and through the line global campaign, launching at the start of April. It follows a 5-way pitch at the beginning of last year. The brand design system was inspired by the wild beauty of Islay, the Scottish isle and home of The Botanist. The new colour palette was designed to capture the shifting energy of nature and the changing seasonal light of Islay, inspired by a combination of Hebridean sunsets, selected botanic