The Idea of Delivery Box in the Core of Identity for the Online Concept Store

THIS&THAT is a concept store that values the freedom of choice and the individuality of each customer. It inspires and contributes to the formation of each customer’s own personal environment, helping buyers find their perfect products and craftsmen find their ideal buyers. The client, coming from the sphere of sales and business, emphasized the commercial component of the projects. Therefore, our task was to convey the brand’s values while creating “designs that sell.” In response to this directive, we determined that the central metaphor for the project would revolve around the concept of a box, for the following reasons: The box represents something being sold. The box symbolizes something ordered online, as the majority of the store’s sales occur online, and the box plays a significant