The Morris Project Creates Vibrant Brand Identity for Nizuc

Nizuc brings Latin flare to the heart of Hudson Yards. Offering inventive Mexican cuisine rooted in quality ingredients, they celebrate the day-to-day pleasures of great food, drinks & friends in a vibrant, happy space. Looking to present an elevated yet inventive brand we first identified flora native to Mexico, the prickly pear cactus is ubiquitous and captured our imagination. The Morris Project then spent time painting interpretations of the cactus in vibrant colors, presenting dynamic pieces of art, unique paintings for the branding and elevated space. We also worked with the team on their mission and values… Mission The Wow Factor – Celebrate and explore the richness of Mexican/Latin food. – Elevate flavors by using only the highest quality ingredients. – Offer a beverage menu that s