The New Identity of Associazione Archivio Storico Olivetti Projects Into the Future With Cappelli Identity Design

Archivi Olivetti is the new logo for the Associazione Archivio Storico Olivetti, an institution dedicated to preserving and promoting Olivetti’s cultural heritage. In collaboration with Cappelli Identity Design, the rebranding project introduces a new visual identity, unveiled on October 29​ at the Confindustria Canavese headquarters in Ivrea, Italy, on the day Camillo Olivetti founded “Ing. C. Olivetti and C.”. This project aims for a balance of tradition, modernity, and innovation. Developed by Cappelli Identity Design, the visual identity system uses the Dynamic brand methodology, based on the concept of “Projecting into the Future”. It combines solidity and accessibility, reflecting Olivetti’s role in technological and cultural advancement. Emanuele Cappelli, Designer and Founder of Ca