The Open Bottle Visual Identity by Studio Malt

Approaching a decade in business, The Open Bottle Beer Shop and Taproom was in need of a fresh take on what had become a notable and friendly local shop and watering hole. This Chicagoland craft beer shop and taproom needed a visual refresh that better exhibited its expertise and playful, approachable vibe, while leaning into what had become its recognizable brand blue color. We leaned into The Open Bottle’s name to drive a type-centric brand refresh with bold use of letterforms as visuals, and inviting copy. Circular graphics, text containers and circular text treatments helped bring home this “open” aesthetic. Additionally, we chose to steer clear of any possible stuffiness, sometimes associated with higher end or boutique bottle shops, and play up the whimsy through fun messaging and by