The Optimist Elevates Premium Snacks with Eldorada by Amica Chips Packaging Redesign

Italy is the country of the aperitivo, and where there is an aperitivo there are always chips. It is a huge market, which is becoming premiumized and where there is a natural propensity for novelty. The need to be perceived as contemporary has accelerated the evolution of the category’s packaging, which must be impactful but above all must always express a brand identity, belonging to one of the 3 main players in the Market. Amica Chips is the perfect follower, challenging, constantly playing a game changer role in communication. It recently created scandal by using porn actor Rocco Siffredi as an expert of potato chips and a few weeks ago with a commercial featuring some nuns that created an uprising from the more conservative Catholic community. For the 2024 redesign of the Eldorada prem