The Otherly’s Modern Redesign for Suchard Chocolate

Context & Challenge In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging lacked the distinctive flair and failed to resonate with consumers. New customers were unmoved, and even loyal Suchard buyers felt only a faint emotional connection. The brand’s two centuries of heritage and its reputation as a premium dark chocolate specialist appeared to have been lost over time. The Strategy In response to this, we embarked on a rebranding challenge, crafting a new visual identity to rekindle the bond with curre