The Otherly Transforms Oreo x PAC-MAN Collaboration into Limited-Edition Packaging Delight

Context The world’s favourite black and white cookie represents so much simple joy and playfulness in our lives. Though Gen Z and Millennials are the target audience, we’re fortunate to be working with a brand which naturally sparks playful interaction with everyone who encounters them. In line with their commitment to becoming the gaming snack of choice, Oreo teamed up with a universal icon of gaming – PAC-MAN. Challenge Our challenge was to create a unique visual identity for the collaboration – incorporating the best of both brand worlds – across six bespoke cookie designs and limited-edition packaging, for multiple European markets. In a world full of iconic collaborations, we sought to create the most playful and tasty one. The aim? To unlock a brand experience full of nostalgia and f