The Pop Alchemist Ready To Drink Popping Beverage
The goal of this conceptual project was to create a vibrant, high-energy visual identity for The POP Alchemist, a speculative modern popping-bubbles beverage brand. The project explored how a brand could disrupt the traditional soda and RTD (Ready-To-Drink) category by bridging urban street culture with sensory flavor experimentation. Designed to target Gen Z and millennial audiences seeking fun, bold, and non-conventional soft drinks, the concep
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