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US BRANDING STUDIO

The Prime Creates Chalú With Minimal Visual Noise and Paper-Based Apple Packaging That Replaces Plastic Netting for Distinct Shelf Recognition

by The Prime ·

Chalú was born in Cuauhtémoc, Chihuahua—one of Mexico’s most emblematic apple-growing regions—with a clear ambition: to transform the apple from a commodity into a symbol of origin, authenticity, and regional pride. Rooted in a territory shaped by climate, discipline, and agricultural heritage, t...

Packaging 2026 World Brand Design

View the full project The Prime
The Prime Creates Chalú With Minimal Visual Noise and Paper-Based Apple Packaging That Replaces Plastic Netting for Distinct Shelf Recognition brand identity by The Prime - Visual 0 The Prime Creates Chalú With Minimal Visual Noise and Paper-Based Apple Packaging That Replaces Plastic Netting for Distinct Shelf Recognition brand identity by The Prime - Visual 1 The Prime Creates Chalú With Minimal Visual Noise and Paper-Based Apple Packaging That Replaces Plastic Netting for Distinct Shelf Recognition brand identity by The Prime - Visual 2 The Prime Creates Chalú With Minimal Visual Noise and Paper-Based Apple Packaging That Replaces Plastic Netting for Distinct Shelf Recognition brand identity by The Prime - Visual 3

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