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The Rebel of the Rollin’ Hills Brand Design by Chad Michael Studio

by Chad Michael Studio ·

Introducing The Rebel of the Rollin’ Hills! A new Tennessee winery in historic downtown Gatlinburg, where melodies run deep, crafting fine-tuned, electric wines and ciders that are ‘finer than a bullfrog’s ballad’. As the rebel of the rolling hills, Smokin’ Banjo emerges as the audacious virtuoso of Tennessee’s heartland. They pride ourselves on creating wines, ciders, and sparkling wines that are “finer than a bullfrog’s ballad,” which, if you’ve ever listened to the Smokies in the evening, is a beautiful melody. Boldly seizing the iconic hillbilly banjo, they play it with such passion and intensity that it transforms into an instrument of innovation and rebellion—just like the passion and intensity they pour into crafting our wines and ciders. Resonating with youthful exuberance that’s n

Packaging 2026 WBDS p r i n

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