The Updated Design of the Rosinka Brand by CUBA Branding

The agency team was faced with the task of carrying out an evolutionary restyling of the brand: to make the image more modern and vibrant, while maintaining the brand values ​​and design continuity. It was decided to abandon the monument to the founder of Lipetsk mineral waters, Peter the Great, in the brand image and use the recognizable quatrefoil – a graphic element of the logo of the manufacturing company. The typography of the brand block was also updated, the logo became more friendly. Due to the rejection of large “heavy” elements and the use of transparent zones, the label became “light”, “airy” and “clean”. The new bottle shape with a distinct silhouette has become more ergonomic. Thanks to the redesign, it was possible to create a bright and modern image reflecting the communicat