The V&A Debuts a New Visual Identity for Its Employer Brand by Wonderhood Design

Following a competitive pitch in January 2024, a new visual identity has been created by Wonderhood Design, to support the V&A in attracting and retaining diverse talent. The pandemic and post-pandemic period has changed working life for many and created an extremely challenging employment market, especially in the creative arts sector. The V&A is a family of museums dedicated to the power of creativity, with an incredibly inclusive and collaborative culture, but ‘traditional’ and ‘outdated’ perceptions can hold diverse talent back from applying for roles and volunteering opportunities. After holding focus groups with current V&A employees and volunteers, ‘being a part of something more purposeful’ was a consistent theme that people mentioned when asked why they apply – and why they stay.