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US BRANDING STUDIO

Thirst Amplifies Skyy Vodka’s Audacious San Francisco Spirit With a Bold New Visual Identity

by Thirst ·

Born irreverent to a visionary inventor, SKYY Vodka was an icon of 90’s provocative spirit with its iconic blue bottle and daring San Francisco attitude. Recently, the brand took a radical turn of direction, focusing solely on product attributes and a natural provenance story, thus fragmenting pe...

Food-drink 2026 World Brand Design Identity

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