Thirst Creates New Ready to Serve Martini’s for SKYY Vodka

Born irreverent to a visionary inventor, SKYY Vodka was an icon of 90’s audacious glamour with its iconic blue bottle and daring San Francisco attitude. Thirst was briefed to create a new ready-to-serve proposition for the brand. Martini’s growth in popularity was surging with consumers and the on-trade alike, this new range pairs SKYY’s audacious character and bar-quality ingredients with an ever-so-stylish cocktail flair. Thirst’s challenge was to create an identity and packaging design to elevate the SKYY brand and bring a new edge and excitement to the RTS space, heroing the deep, robust taste of Espresso and the zesty brightness of Cosmo. The commercial goal was to recruit new drinkers, broaden the occasion for the brand, and reinforce our core liquid’s versatility. As this was the fi