Thirst’s Innovative Brand and Packaging Design for Breuckelen Distilling Captures Brooklyn’s Blend of Tradition and Modern Style

Welcome to Breuckelen’s Brooklyn Founded in 2010 at 77 19th St in Brooklyn, Breuckelen Distilling was entering into a new era of ambition as it planned its first foray into blending. To take on established giants and young pretenders alike, the distillery needed a new brand that could win in its own backyard and beyond: by showing Breucklen’s Brooklyn to the world. The name Brueckelen is the original Dutch spelling of what we all now know of as Brooklyn, a place where artists go to perfect their art, where makers flock to make their mark, and where each generation works together to inspire the next. It is a place that’s built on what has come before. Old foundations meeting fresh ideas. We used this as the launching pad for the new Brueckelen Distilling brand platform, bottling the beautif