Thisaway Launches Padelsmith, a New Premium Racket Brand
Bath-based branding agency Thisaway have launched Padelsmith, a new brand of padel racket looking to shake up the market with a single-minded offer that dismisses quick churn and mass production in favour of one expertly crafted racket, steeped in quality and provenance. With the padel market booming, there has been a massive influx of new brands and products looking to get a piece of the action. But all too often these brands are driven by fleeting trends and quick profits – resulting in cheap,
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