Tiare Payano Creates Concept for Concrete Coffee Bar

Concrete is a coffee bar in New York. Designed as a space where anyone can feel at home, it welcomes those seeking solitude, new friendships, or to blend into the city’s fast-paced rhythm. Built upon the Concrete philosophy, this brand’s visual narrative lays its foundation in a concept designed to drive and balance individuality with human connection, in an easy, minimalistic yet powerful way. The selection of color palettes not only constitutes the brand’s story but also reflects how the coffee bar operates and presents itself through photography. This visual cue system makes it easy for patrons to instinctively choose whether they want to be part of a lively conversation or enjoy some peaceful solitude. Lilac, fosters connection, and inclusivity, in shared spaces within the coffee bar,