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US BRANDING STUDIO

tochy: hand soap constructor that allows to personalize a daily-use product.

by Sofia Nikishina ·

For the target audience, the bathroom is as much an extension of their personality as their workspace, clothing, or accessories. People who care about their visual environment want even the most ordinary everyday objects to reflect their taste and mood. Tochy is a customizable soap that transforms a familiar household item into a means of self-expression and everyday interaction. Tochy allows users to build their own soap container by choosing the color, shape, and texture of each component, cre

Fashion-beauty 2026 World Brand Design WBDS Packaging Design Identity

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