Tosin Sam Reimagines KitKat Xmas Break as a Seasonal Ritual Designed to Transform Stress Into Relief
My project began with the universal truth that the holidays are stressful. I used Empathy to understand that for the busy consumer, a pause feels like failure. My vision was to elevate the simple KitKat from a mere snack into an explicit, necessary Ritual of Relief. My Core Insight: The market is...
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