TQ Branding Elevates Saudi Tourism with a Visionary Brand Identity for STA

From the heart of Arabia Unveiling the warmest of welcomes to drive unprecedented growth in tourism Building ‘the most exciting new tourist destination in the world’ In 2016, The Kingdom of Saudi Arabia launched its Vision 2030 – a transformative and ambitious blueprint to unlock the potential of its people and create a diversified, innovative, and world-leading nation. As one of the Vision’s three key themes, the country is looking to build a thriving, more diverse and innovative economy. This means reducing the country’s reliance on the oil industry and turning its attentions to those such as renewable energy, entertainment and tourism. Our original brand identity for the newly formed Saudi Tourism Authority (STA) in 2019 had served them well, but the STA wanted to evolve its brand to br