Traditional Brazilian Real Estate Agency is Redesigned by Carlos Mello

Ado is a traditional real estate agency in Campinas, a family-owned business since 1969. With clear values of quality and a total commitment to fulfilling dreams, Ado believes in transparency and a singular approach to every type and size of negotiation. The redesign of its visual identity, in addition to resolving apparent technical aspects, visually translates the company’s commitment to constant improvement and modernity. One of the major challenges of this project was to combine the contrasting perceptions of tradition and modernity, with tradition being emphasized by the symbolism of the key in its logo. We strategically respected the form but went far beyond. Through a storytelling process built frame by frame, we told the story of transformation and the creation of new symbols from