Transforming The Sniffer Shop with Finbo Studio

About Finbo Studio At Finbo Studio, we specialise in branding and design for pet industry businesses, helping them connect with their audiences in meaningful and impactful ways. Our team of four pet-loving creatives has worked with brands across the sector, from enrichment products to dog-friendly services, bringing their visions to life with strategy-led design that makes a difference. When The Sniffer Shop approached us, they were ready to grow but needed a brand refresh that would better reflect their mission and values. This is the story of how we helped them turn sniffing into a joyful, accessible activity for everyday dog owners. The Challenge The Sniffer Shop wanted to shift their brand’s focus from competitive scent work to everyday enrichment. Their goal was to make scent activiti