Trava Branding Agency Develops Spinning Vespers Festival Identity Through a Story Shawl System Rooted in Regional Heritage
“Spinning Vespers” is a festival aimed at drawing attention to the endangered Uryupinsk goat, reviving local traditions, developing tourism in the region, and bringing back interest in warm, handcrafted goods from local artisans. The goal of the identity is to tell the story of the festival and create an image that sets it apart from other events in the region, while becoming instantly recognizable to visitors. Visual concept: the metaphor of a “story shawl”. The shawl is used as a geometric scr
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