Tribe Undergoes Major Redesign to Achieve Ambitious 2027 Goal by Outlaw

Tribe undergoes major redesign as it aims to reach £20m in revenue by 2027. The business collaborated with Bristol-based strategic brand design studio, Outlaw, to scale and refresh the brand, support NPD and increase its relevance to a broader audience. Tribe is a leading UK ‘Better-For-You’ snack bar brand, already listed in major retailers including Waitrose and Sainsbury’s but with a punchy goal of reaching £20m revenue by 2027. To support that scale-up and win more listings the brand needed a refined and unified design that would cut through a busy category of competitors with similar reasons to believe. With a highly unique backstory, Tribe began its journey as natural fuel for runners, inspired by a 1,000-mile community run across Europe to combat modern slavery. Now as it aimed to r