True Agency Creates a Heartfelt Identity for Noi That Transforms a Café Into a Community

alături de noi (beside us) — a café that hugs you This branding project for “Noi” is all about warmth, comfort, and the feeling of being welcomed with open arms. We wanted to create a space that doesn’t just serve coffee but embraces people—both literally and emotionally—through its design. We chose a soft, natural color palette—warm brown, cream, and white—reminiscent of coffee, cozy moments, and a sense of calm. The logo reflects this idea with its handwritten typography and an illustration of an open hand, symbolizing care and connection. The visual identity is simple yet deeply meaningful. Coffee cups, packaging, and bags feature illustrations of people embracing, reinforcing our message: “Noi” isn’t just a café that serves good coffee; it’s a place where you feel at home.” From the si