Truffl Crafts a Modern Identity for Jean Dousset’s Designer Lab Diamond Brand

Overview Founded by the great-great-grandson of Louis Cartier, Jean Dousset is a designer lab diamond and fine jewelry brand that stands for breaking conventions and indulging in one’s desires. The Brand Perspective Jean Dousset stands for liberating the world’s finest diamonds so individuals can indulge in their desires without compromise by pairing its heritage legacy and storied craftsmanship with an embrace of the revolution of lab diamonds. Process After decades specializing in crafting mined diamonds, Jean Dousset engaged us to transform the brand offering, narrative, and identity to reflect its transition to solely offering lab-grown diamonds. We identified an opportunity to change the narrative around lab diamonds, which are often seen as inferior, stigmatized alternatives. While m