Trulioo – Rebranding a Digital Identity Verification Leader on a Global Scale

Identity theft and online fraud cost billions globally every year. To counter this, digital identity verification company Trulioo helps businesses identify legitimate customers so they can conduct business safely and securely online. Among BC’s most innovative tech companies, Trulioo was about to relaunch their identity verification platform at a global scale. To do so, the brand – which had become fragmented over the years – needed to align with the business vision. Additionally, the brand narrative, which no longer reflected what the company provided, needed to evolve and connect with the enterprise audience they were looking to reach. As we explored the space, we noticed how similar competitor brands appeared and messaged. Stock imagery, illustrations, and icons were abundantly used. Co