Truppe Rebranding by HolmanDesign Builds a Scalable Confectionery Brand with Strategic Packaging Design
Truppe Rebranding Project Truppe is a complete brand transformation for an artisanal confectionery based in Pelotas, Brazil. The project involved strategic repositioning, naming, visual identity, and packaging design, with the goal of overcoming a key limitation: the original brand name was strongly tied to a single product, restricting future growth. The process began with deep research into the market, competitors, and customer perceptions. Insights revealed an opportunity to differentiate thr
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