Typeface-based Visual Identity for a Digital Art Exhibition Inspired by John Conway’s “Game of Life”

“Digital Life Forms” is an exhibition dedicated to exploring the beauty and complexity of life and nature through the lens of digital art. Featuring works that reflect the mechanisms of growth and decay, naturally occurring behavioral patterns, and relationships between living entities, the exhibition aims to offer a new perspective on the essence of life through technology. The exhibition’s visual identity is inspired by the “Game of Life”, a cellular automaton invented by British mathematician John Conway. The game is a simulation that unfolds on a grid, where simple rules dictate the evolution of patterns over time. From an initial arrangement of cells, complex, often organic-looking structures emerge, shift, and sometimes stabilize or disappear. Though the game follows strict mathemati